SponsorChampz, an Artificial Intelligence enabled platform to connect athletes, influencers and brands, gained an undisclosed amount in Pre Series A funding from a pool of HNIs from Delhi and Mumbai. It aims to disrupt the industry by making a data-driven decision-making tool, rather than an opinion based decision-making which is currently controlled by fragmented and unorganized agencies.

The brand directly reaches out to athletes & influencers and eliminates the requirement of the mediator and opinion-based decisions. With the help of the platform, the brands get access to the biggest pool of athletes and influencers while bridging the gap of information available to brands. Presently it has more than 600 influencers signed up which is growing each day.

AnBac Advisors, one of the top Accounting Firms in Delhi, acted as Investment Bankers and Legal Transaction Advisors for the deal.

Anuj Bali, the Founder of AnBac Advisors said, “SponsorChampz has been phenomenal in contributing towards eliminating opinion-based decisions in sports and influencer marketing by providing Brands with data and analysis, helping the brands to benefit from the expanded pool of suitable athletes. The initiative was remarkable enough to drive us to formulate the Financial and legal strategy for them.”

It would be interesting to see how this industry moves from here, after leveraging technology in brand building and selection of brand ambassadors.

Earlier this year, SponsorChampz was successfully incubated by ANDC inStart Foundation with an initial Seed investment.

Source: Devdiscourse